Digitalization is one of the key factors that develop a company’s growth. It truly is more than the eradication of newspaper and applying computers to log info – it can be about creating a new technique of doing business that focuses on customer satisfaction, internal connection, and the movement info. It is about being more effective, gaining awareness over company spend and making decisions with correct numbers, and also connecting your complete team to a common mission that drives scalable growth.

This can be a dynamic process that improvements the ways corporations create and capture worth in the marketplace. It can possibly accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive placement, firms must be constantly informed of digitalization’s impact on their BMs and the neighboring business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees working in two specific industries, automobile and marketing. Due to the fact that equally industries are seen as a different business models, this research design and style allowed for an in-depth a comparison of how digitalization impacts the building blocks important site of the firm’s BM.

The selection interviews revealed that in the media market, the impact of digitalization was felt many clearly with regards to value creation and worth capture factors. This was principally due to the fact that the press industry spots strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.